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our values

Preserving European expertise

Attached to tradition and the transmission of European know-how, we place our trust in workshops with recognised expertise. Since our beginnings, we have travelled all over Europe to find and select the craftsmen who best meet our requirements in terms of know-how and quality. From the work on exceptional fabrics to the making of a model, including the selection of top-of-the-range leathers, all stages are carried out with the greatest care and highlight the meticulous work of our workshops.

Favouring sensible consumption

We want to go against the grain of overconsumption and fast fashion. Our clothes and accessories are made in reasonable quantities in order to limit overproduction as much as possible. A beautiful material is not enough: we favour the use of natural and eco-responsible materials: linen, organic cotton, Tencel®, certified wool and silk... We are constantly seeking to combine innovation and environmental well-being, in order to offer you products that respect the planet and ethical standards.

Making sense of the price

In a fashion industry where promotional offers seem to be a daily occurrence, knowing the true price of a product has become a near-impossible task. On the contrary, we want to put forward a fair price all year round, made possible by our simplified distribution circuit, by offering a fair remuneration to our craftsmen and a reasonable price to you who wear our clothes. This way, everyone can benefit from quality products and contribute to the transmission of traditional know-how. You will never find products made especially for the sales period or unreasonable prices that would not reflect the quality of the work of our workshops.

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Combining trade and solidarity

We are proud to be able to participate in our humble capacity to support several charities. Each year, we donate a large part of our unsold goods to the association La Cravate Solidaire and to the Protection Civile de Paris in order to help the most underprivileged, enabling them to be clothed with sustainable clothing. Since 2018, we have been replacing the traditional Black Friday with solidarity initiatives every year, such as Green Friday, which is actively committed to the environment by fighting against over-consumption. Abandoning this operation has represented a significant cost but allows us to be in line with our vision of fashion.

The "TechNines" collection has been designed to ensure a higher level of technology, for garments that are not just clothes, but that combine elegance and expertise. Comfortable, stylish and useful at the same time, TechNines garments respond to a growing need for intelligent materials that fit and enhance your daily life.