Our Philosophy
TO BE TRUTHFUL WITH EVERYONE ELSE
Or at least not alone.
But we do our best every day to sleep well at night.
OUR CONVICTIONS:
- > Always go for natural, a maximum of certified organic
- > Always chose a proven know-how, a maximum from Europe
- > Always follow a timeless style, never any temporary trends
- > Always apply an honest price, never any fake discounts
ALWAYS NATURAL A MAXIMUM OF CERTIFIED ORGANIC
Nature does it best anyway, so why use artificial materials that harm the environment?
Responsibly grown or recycled textiles are not only more environmentally friendly, but also more comfortable to wear and longer lasting. That's why we make sure to use organic cotton, mulesing-free sheep's wool, or vegetable tanning agents, for example, to preserve what nature offers us today. At the same time, we remain open to organic materials such as Tencel® to ensure responsible alternatives will still be available tomorrow.
ALWAYS A PROVEN KNOW-HOW A MAXIMUM FROM EUROPE
To make more out of less and enjoy a timeless wardrobe for a long time, garments need to be particularly durable. While modern fabrication technologies have many advantages, some of which our creations benefit from, there is nothing like a Bartak stitch or a hand-linked pair of socks, in terms of appearance and durability!
That's why we work only with the best ateliers, each specializing on a product in the field of garment manufacturing. We have found these partners in Europe and especially in Italy, where 90% of our clothing and accessories are made. The direct contact with our ateliers and the long-term relationships allow us to offer high-quality clothing and accessories at the fairest price for all.
ALWAYS A TIMELESS STYLE NEVER ANY TEMPORARY TRENDS
We love beautiful clothes, but there's no point in storing countless pieces in the back corner of the closet that never see the light of day. It's disrespectful to the work of the people involved and quite a waste of resources.
We prefer to focus our efforts on the clothes and accessories that have pleased before, the essentials of men's wardrobe that resist all times and trends. These essentials always respond to a need and always respond to a pleasure - the pleasure of dressing well year after year. When you build a wardrobe with these timeless pieces, you can create more looks with fewer items. #LessIsMore
ALWAYS AN HONEST PRICE NEVER ANY FAKE DISCOUNTS
In the fashion industry, where there seem to be special offers every day, it has become almost impossible to know the true price of a product.
We oppose this concept by highlighting a fair price throughout the year, made possible by our simplified distribution channel. This allows us to offer our mostly family-owned ateliers a fair wage and you an honest price with no botox pumped up brand markup. At the same time, this honest value system helps pass on traditional craftsmanship.
So we will never fake the quality of our products, just to offer them at an extremely discounted price during the time of summer or winter sales, nor will we apply unreasonably inflated prices that don't reflect the quality of our ateliers.
Because only by giving it our best, every day, we can make beautiful and durable garments for more