Details that make the difference:
A cotton of the highest quality
A natural and eco-friendly anti-crease formula
Tailoring worthy of a made-to-measure garment: French seams with 7 stitches per cm, reinforced hem gussets, cross-stitched mother-of-pearl look-a-like buttons made of eco-friendly plant resin, final horizontal buttonhole
You have 14 days after receiving your order to return your purchases, and request an exchange or refund. An explanatory form which you simply fill will be attached to your order
The complicated history of the non-iron shirt
If there is one thing frustrating men (and women) who wear dress shirts on a daily basis, it is the tedious task of ironing or the weekly trip to the dry-cleaners and the unpleasant surprises that may come with it.
So, for more than 50 years, the hunt and offers of so-called "non-iron shirts" has been increasing. A non-iron shirt promises its happy owner to spare him all ironing work. Unfortunately, the owner is all too often disappointed for one of two reasons: either the shirt does not keep its promise and still shows wrinkles after washing, or it is "rigid as cardboard".
Truth be told, there is no such thing as a beautiful, high-quality non-iron shirt! Or it's made of a rigid material that doesn't feel comfortable, based on chemicals that cause the cotton to lose its natural softness.
The happy end written by Thomas Mason
The emblematic British fabric manufacturer Thomas Mason 1796, known for its exceptional designs and superior quality, has developed a 100% natural, wrinkle resistant shirting fabric collection called "Journey".
Made from the finest Egyptian cotton and treated with eco-friendly products, Journey fabrics promise a shirt that remains wrinkle-free even when worn all day from business meetings to client dinners or after having spent many hours in a suitcase on a business trip.
A promise we are happy to confirm: The prototypes of the wrinkle resistant business shirt are incredibly pleasant to wear on the skin, and after washing and air-drying (on a hanger) only had to be ironed over briefly once to achieve a smooth finish.
Egyptian Extra Long Staple Cotton (ELS)
We often repeat ourselves in this area: The key to a quality shirt is the fabric!
And the fabrics of Thomas Mason's Journey collection are made from the crème de la crème of cotton: Egyptian extra long staple cotton (ELS).
ELS cotton is one of the most valuable cottons in the world, grown exclusively in the fertile areas of the Nile Delta!
The special soil and climate of this region favour the growth of cotton fibres with exceptional properties:
- Min. 35 mm staple length (ELS)
- 87.3% uniformity index
- 44.6 g/tex fibre strength
- 74.8 rd degree of brilliance
The long, fine and even ELS cotton fibres are spun and woven in Italy and the reason for the robustness, the silky feel and the luminosity of Thomas Mason fabrics.
The common "non-iron shirt” is traditionally produced with an aggressive chemical formula based on formaldehyde and, thus, often criticised for its rigid, "cardboard-like" appearance and lack of comfort. While you may appreciate its practical side, we find it unimaginable to do without the pleasant softness of a beautiful pure cotton shirt! Not to mention that chemicals, such as formaldehyde, can be dangerous to your health.
So how can one benefit from the ease of care of a non-iron shirt without losing the natural look and comfort of cotton?
Through the development of a new environmental-friendly process by the specialists in textile treatment!
1. Anti-crease treatment in Belgium
In Belgium, a specialised textile finishing plant let the fabrics soak in a non-chemical solution at a very low temperature which disappears completely after drying.
This first treatment brings the cotton fibres to contract, so they obtain their dynamic properties, which prevent creasing. Certified by Oeko-Tex, the Belgian company guarantees a process free of harmful substances to human and environment.
2. Application of a special natural resin in Switzerland
The second treatment takes place in Switzerland, where a special natural resin is applied that preserves the natural beauty of cotton by keeping the cotton threads close and parallel to each other.
As for the magic formula behind the process developed by Thomas Mason, you will have to forgive us, but it is a closely guarded professional secret.
A century old shirt maker
Our easy-care shirts are made with the utmost care in our shirt atelier near the Moldovan border.
Since 2016, we have entrusted the realisation of our designs to this atelier, which is ISO 9001 and OEKO-TEX SteP certified and has passed on its centuries-old expertise for generations.
Mastering the sartorial art
As with all our other shirts, quality workmanship is paramount, so that you can enjoy your new garment for years to come.
- Solid French seams with 7 stitches per cm
- Hem gussets reinforcing the side seams
- Eco-friendly mother-of-pearl lookalike buttons made of vegetal resin, cross-stitched
- And a final horizontal buttonhole to avoid unwanted openings
3-day DHL Express delivery
Free EU delivery from €150
Exchange or return within 14 days
Any question or recommendation?
+33 (0) 1 85 09 19 00